Creating and Treasure

Bill Shackelford founded Shackelford & Associates, Chicago, in 1982. He was a featured presenter at the On-Line Learning 2001 Conference in London and at On-Line Learning 2001 in Los Angeles. He has recently been a keynote speaker at numerous major training organizations, speaking on the subject of E-Learning and customer relationship management. As an active software developer, trainer and facilitator, Bill has served such diverse clients as the U.S. Department of Defense, BP-Amoco Corporation, Allegheny Power, Religious Science International, George M. Pullman Educational Foundation, Altheimer & Gray, the American Association of Law Libraries, Keck Mahin & Cate, CIT Financial Services, Kemper Financial Services, Northeast Utilities, Piedmont Natural Gas, Penton Learning Systems, Sentara Health Care, American National Educational Corporation, Books & Periodicals Online, Inc., Hertz, University of Texas Medical Center, and the University of Illinois Bill is the Chicago correspondent for Opera Magazine (UK), Editor of Best Practices in IT Leadership, and Editor of the Wagner News of the Wagner Society of America. His book, Project Managing E-Learning, is scheduled for publication by ASTD Press in April 2002. His article, “The Art of Smart: Cultivating Customer Loyalty through E-Learning” appeared in the November 2001 issue of Cutter IT Journal He is currently co-authoring a book on E-Learning standards. He teaches both online and at the Chicago campus in Keller Graduate School of Management’s Project Management MBA Program.